RJR Asset Management, LLC

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About the Firm

RJR Asset Management conducts research, diligence, and deal origination across public and private markets.

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We identify, evaluate, and manage public and private investment opportunities across asset classes. We focus on investment opportunities which have asymmetric, idiosyncratic, and contrarian characteristics — combining the stability and compounding power of public markets with the optionality and transformative upside of private placements.

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RJR Asset Management does not manage assets for outside investors or the general public.

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Investment Focus

Guided by our philosophy of capital preservation, asymmetric opportunity, and disciplined curiosity, we pursue overlooked businesses, structural inefficiencies, defendable moats, and durable cash flows.

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We evaluate opportunities across public equities, fixed income, private investments, special situations, funds, real assets, infrastructure, software, data, artificial intelligence, blockchain, and other areas of technological and structural change.

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Across both public and private markets, we evaluate and allocate to structures that align with our objectives, with a preference for distinctiveness, sound governance, transparent economics, and long-term resilience.

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Selected Areas of Interest

Vehicles

• Public Markets – Listed equities and listed structures where we can be selective owners of durable, cash‑generative businesses, rails, and croupier‑style models.

• Fixed Income & Credit – Short‑to‑intermediate fixed income and credit exposures that provide ballast, liquidity, and paid optionality without pretending to be equity. 

• Options, futures, and structured notes – Derivatives and structured investments used deliberately to shape payoff profiles, add yield, or protect downside when the structure justifies the complexity.

• Privates  & Venture – Directs, co‑invests, LP interests, and select early/growth‑stage businesses where structure, governance, and a path to durable cash flows are clear up front. 

• Managers & funds – External GPs and strategies we underwrite on alignment and process first, using them as extensions of our own architecture rather than outsourced conviction.

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Preferences

• Economics before category – We do not buy labels or chase themes; we back situations where cash flows, contracts, and governance are working in our favor, regardless of which box the market puts them in.

• Royalty, fee‑clipping, and real‑asset rails – Asset‑light toll‑takers and long‑lived hard assets that sit on top of production or transaction flows and quietly benefit from underpriced demand and inflation.

• Applied AI and automation – Uses of AI and automation that harden economics, reduce friction, or deepen moats — not generic “AI exposure” bolted onto weak businesses.

• Distributed and cryptographic rails – Blockchain, digital assets, and related infrastructure where the registry, exchange, or rail is the asset, not the speculative token.

• Deep tech and sciences – Satellites, SMRs, industrial automation, therapeutics, and other specialized platforms where we can own the enabling layers and supply chains, not just the headline stories.

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Activity

​Completed in 2020:

• (Series B Participant) Healthcare Therapeutic revolutionizing the way Cancer is discovered and treated

Completed in 2021:

• (Series C Participant) Digital Marketing SaaS using AI to transform digital marketing assets

• (Seed Participant) Predictive Business Analytics platform for Software Development and Engineering

• (Fixed Income Fund Selection) Short Duration, Municipals FI Fund

• (Fixed Income Fund Selection) Short Duration, IG Corporates FI Fund

• (Public Equity Investment Manager Selection) Technology Leaders Fund

• (Public Equity Fund Selection) MegaCap Technology Fund Selection

Completed in 2022:

• (Early Stage Venture Fund, First Close Participant) Early Stage Technology Fund with unique technology focus and orientation to Texas portfolio companies

• (Series D Participant, Follow On) Digital Marketing SaaS using AI to transform digital marketing assets

• (Series B Participant) AI Voice SaaS company delivering NLP/LLM models and technology for drive-through ordering

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Completed in 2023:

• (Early Stage Fund of Funds Participant) Unique FoF which specializes in discovering and backing first time fund managers in a wide variety of sectors including, cyber security, deep sciences, and international.

• (Fixed Income Fund Selection) Short Duration, Taxables & Corporates

• (Early Stage Venture Fund Participant) Deep Technology and Biosciences Fund: Health Technology, Biological Platforms, Applied Robotics

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Completed in 2024:

• (Public Equity Fund Selection) Technology Leaders Fund Selection

• (Derivatives Strategy SMA Development) Selected Public Equity Derivatives Portfolio 

• (Fixed Income Fund Selection) Medium Duration Corporates and Treasuries

• (Public Market Derivatives Strategy Development) Deployed Public Market Options Strategies

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Completed in 2025:

• (Public Equity Fund Selection) Follow On Tranche to Technology Leaders Fund

• (Public Equity Fund Selection) International Fund

• (Early Stage Venture Fund, First Close Participant) Engineering, Applied Robotics, Autonomous

• (Derivatives Strategy SMA Development) Follow On Public Equity Derivatives Portfolio 

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Completed in 2026:

• (Early Stage Venture Fund Participant) Deep Technology and Biosciences Fund: Health Technology, Biological Platforms, Applied Robotics

• (Series G Participant) Healthcare Wearable/Tech

• (Public Equity Fund Manager Selection) Global Value Fund (Contrarian, Hedge)

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Contact

RJR reviews a limited number of relevant introductions, opportunities, and strategic inquiries each year.

Appropriate outreach may include direct opportunities, private investments, manager introductions, partnership discussions, and other situations aligned with our areas of interest.

For inquiries, please contact the firm directly.